So, you’re setting up an online shop. You’ve got great products, a slick website, and a solid business plan. Then someone says, “You should put a nice photo of yourself on the About page! People love to see the face behind the brand!”
Yeah… about that.
Here’s why that might not be the best idea—especially if, like me, you’d rather wrestle a bear than pose for a headshot.
1. The Camera Hates You (Specifically)
Some people are photogenic. They smile, and it’s like a toothpaste commercial. You smile, and it’s like you just accidentally sat on a cactus. Somehow, even though you swore you were standing normally, you end up looking like a confused penguin.
2. Customers Don’t Need to See Existential Dread
Ever tried taking a “natural-looking” photo? Suddenly, you forget how to exist. Do you smile? Look serious? Stare into the distance like a philosopher contemplating life? Before you know it, you’ve got 47 blurry photos where you look either terrified, furious, or just… lost.
3. The Mystery Effect
Not showing your face makes you seem mysterious. Who is this genius behind the brand? A wise, shadowy figure like a tea-drinking Batman? A dragon-obsessed entrepreneur brewing magic in a hidden lair? Keep them guessing. Let the intrigue drive sales!
4. Nobody Buys Tea or Coffee Based on Your Face
Let’s be real—no one ever said, “Wow, that person’s face just screams high-quality tea!” People care about good products, not whether your selfie game is strong.
5. Stock Photos Exist for a Reason
Instead of showing your real face, why not use a vague, professional-looking image? A tasteful coffee cup. A friendly-looking cartoon character. A random person who looks like they run a successful business but is actually a model pretending to type on a laptop. Perfect.
6. You Avoid Future Embarrassment
Imagine your business blows up, and suddenly, your awkward first-day-of-school photo is on Google forever. No one should have to live with that.
Conclusion: Keep Your Sanity, Skip the Headshot
If you love the spotlight, go for it. But if cameras make you want to yeet yourself into another dimension, don’t stress. Your customers care about great products—not whether your “About Me” photo makes you look like you just sneezed.
Now, let’s all raise a mug of coffee (or tea) to staying comfortably anonymous!
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