At Onyx Dragon, we operate on a principle of directness. We believe our customers and partners deserve to be informed of changes to our operations immediately, rather than discovering them at the point of sale.
Upon a recent review of our supply chain, we identified an unannounced price increase from our primary supplier. As this change was implemented without prior notice or communication, we have been required to adjust pricing across our own-brand range of refreshments to reflect the revised costs.
Our Positioning
We have made a deliberate decision to adjust prices rather than adopt the common industry approach of reducing quality through lower-grade substitutes or fillers.
Our commitment to the integrity of our blends remains absolute. Quality is not a variable we are willing to compromise on.
Professional Standards
A lack of transparency from a supplier represents a failure of professional standards. By issuing this notice, we are ensuring that our customers and partners receive the clarity and respect that we were not afforded.
We are currently:
- Updating all retail and B2B pricing to maintain service continuity
- Reviewing our supply chain to prioritise partners who demonstrate clear communication and professional integrity
Current Status
The updated pricing is now live.
We appreciate the continued support of those who value a brand built on substance, logic, and transparency over marketing distraction.
View the Updated Refreshment Range
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