The Psychology Behind .49p and .99p Prices: Why They’re More Deceptive Than You Think
IntroductionHave you ever wondered why so many prices end in .49p or .99p? Whether you’re shopping online or browsing shelves […]
Consumer Behavior
Small Business
The Free Shipping Paradox: Why We’d Rather Pay More Than Pay for Shipping
Let’s talk about the eternal struggle of e-commerce: getting people to actually complete a purchase. You’d think running an online
Small Business
“A Bit Pricey, That” – The British Art of Spending Wisely
If there’s one phrase that echoes through the streets of Britain more than “Lovely weather we’re having”, it’s “How much?!”—usually